Retail Market Research
Technology vendors use Martec to conduct market research assignments when they need the insight behind the numbers as much as they need the numbers themselves.
Our services include:
- Desk research
- Questionnaire design
- Sampling frame design
- Telephone and mail surveys
- Interview surveys
- Expert interpretation
- Lead generation
Why Martec?
Four things distinguish Martec's market research services.
- Our ability to listen to someone's answers to a pre-planned question, recognize that the answer was an important clue and then ask additional unscripted questions to uncover the really valuable information
- Our ability to provide highly meaningful, action oriented, interpretations of survey results
- Our ability to link the research results directly to our marketing or product plans
- Our ability to interview retail executives, not just CIOs and senior IT people
