Vendor Consulting Services
Martec is the world leader in training and consulting services to help technology companies sell to retailers more successfully. We can best illustrate our services by the following example.
For a leading computer manufacturer, we significantly improved the capability of the sales force to develop retail business by:
- Providing class room training on two continents to equip the
sales force with a deeper retail knowledge.
- Developing a series of white papers to identify business
problems our client could address (in conjunction with their
partners), explain the solution in business terms and give an
example quantification of the benefits.
- Developing a return on investment model that would estimate
potential benefits of a range of solutions for a retailer using
a combination of publicly available data and facts established
in early sales meetings.
- Analyzed the available software partners in several
countries and developed a series of partner recruitment
recommendations to ensure that the client could be a complete
enterprise solutions provider.
- Providing e-learning training for the sales force that
couldn't attend class room training.
- Providing a series of webinars that educated the sales force
in more depth on selected priority subject areas.
- Developed a competitive analysis of their market and key
competitors.
- Developed a series of recommendations on go to market strategy
