CPG Training

Martec provides a portfolio of classes to educate different audiences involved in the CPG industry as shown in the diagram below. 

The Fundamentals of CPG e-learning program provides a basic introduction to the industry for new hires to CPG firms and technology vendors that sell to CPG companies. Click here for more details.

The Understanding CPG for New Hires program is a two-day instructor-led class to teach new hires to CPG more about the basic business of CPG companies. Click here for more details.

The Understanding CPG program for technology vendors educates sales and marketing people in technology companies so they can better understand the industry they serve. Click here for more details.

Those who will sell CPG products to retailers or those in supporting functions, such as trade support, category management and supply chain will benefit from the Understanding Retail program specially tailored for CPG sales and marketing people. Click here for more details.

Those who provide category management services to retailers will benefit from the 2 day category management class. Click here for more details.