Retail market information
Detailed retail market knowledge to help you size an opportunity, segment the market effectively, target the right people and arm yourself with everything you need for informed decision making.
The basis of Martec’s market information is our retail database of over 34,000 executive level retail contacts and over 7,000 retail companies, coupled with the reports we produce on specific topics, such as multi-channel retailing and our annual IT in Retail reports on the systems used by the leading 150 UK retailers.
In addition we carry out bespoke studies using a mixture of desk research, telephone and face to face interviews to size your market and identify the best opportunities. We also use telephone and desk research to identify potential leads e.g. systems being used and replacement plans.
Many vendor clients use our research to inform their plans and also as a means of achieving very positive PR coverage.