Business Intelligence (BI)
Business intelligence systems, soundly backed by effective data warehouses, are proving to be the most significant breakthrough in retail information technology since the introduction of scanning at the point of sale.
Business intelligence encompasses a wide range of solutions including assortment optimization, price optimization, CRM analytics, etc. It includes the capability to conduct ad hoc analysis across all areas of the business.
The challenge in designing business intelligence solutions is that you don't know what problems you may have to solve in the future. Hence there is a high premium on anticipating future needs.
Why Martec?
Martec is a leader in the field of business intelligence.
- Helping define the scope of your business intelligence solutions
- Advice on what data to capture, how much history is needed and how the data needs to be structured (For example, daily inventory data will support a much better estimate of lost sales than weekly data. No inventory data will mean no lost sales analysis).
- Advice on the KPIs to report regularly for each area of the business
- Design of queries and reports that optimize decision making possibilities
- Designing the processes, reports and queries necessary to support applications such as advanced sales forecasting, price optimization, assortment optimization and customer segmentation
- Assistance in the selection of appropriate BI tools
- Training end users in getting the most from business intelligence applications
