ITT Seminar for Vendors

Wednesday 6th September 2017, 2pm to 4.30pm,

Central London

Who Should Attend?

Vendors who sell or market technology to retailers and who need to improve their performance in retailers’ selection processes and win more ITTs.


This seminar is a practical one that will show you how to perform better when responding to retailers’ ITTs. We show you how to present yourself in the best light and some common errors to avoid. This is based on Martec’s experience of helping retailers select systems and prepare ITTs.

2pm Registration and refreshments

2.30pm Introduction

  • Different approaches retailers use
  • How long it takes realistically
  • A two part process – the functionality needed and the standard or boiler plate sections of the ITT
  • Reading the clues in what the retailer says in their ITT
  • Truly understanding your competitive strength
  • What retailers frequently need but forget to ask for – where your initiative makes you stand out

3.45 pm Coffee and tea

  • Your strategy for dealing with integration with other applications
  • Common errors to avoid in your response
  • Faux pas we have seen from previous projects – how to avoid snatching defeat from the jaws of victory
  • Expect the unexpected with references
  • You worked hard to get the CIO on side and then you left your sale to their Capex committee or Board to a person with no sales training (the CIO)
  • With lots of examples from Martec’s project experience

4.30pm Summary and close

After the seminar there will be an opportunity for delegates to ask individual questions about specific projects and situations.The seminar will be presented by Martec’s Managing Director, Brian Hume, a leading expert in this area.


To book your FREE place click here, add the item to your basket and check out. If you cannot attend but would like to receive your FREE presentation materials from the event, please click here, add the item to your basket and check out. If you have any queries, please contact Fran Riseley at .


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