Books

If you would like some guidance as to which are the most appropriate books to read, for your job role, please use the Enquire Further option below. 

Management in 10 WORDS
by Terry Leahy
Published by Random House Business Books (UK)

 

Merchandising Theory, Principles and Practice
by Grace I Kunz
Published by Fairchild Books (US)

Merchandise Buying and Management
by John Donnellan
Published by Fairchild Books (US)

Retail Strategy, Planning and Control
by David Walters and Jack Hanrahan
Published by Macmillan Business (UK)

Marketing Management Third Edition
by Geoff Lancaster and Lester Massingham
Published by McGraw Hill

Retail Management : A Strategic Approach
by Barry Berman, Joel R. Evans Retail Management Book
The foundation of many University retail programs, this is a very comprehensive book, but you may have to search to find what you need.

Retailing Management
by Michael Levy, Barton A. Weitz
Published by Irwin/McGraw Hill Retailing Management
Also the foundation of many University retail programs, this is an easier to read text book.

International Retailing
by Brenda Sternquist
Published by Fairchild Publications International Retailing
A good overview of retailing differences around the world.

No Thanks, I'm Just Looking : Professional Retail Sales Techniques for Turning Shoppers into Buyers
by Harry J. Friedman No Thanks I'm Just Looking
A long term sales training stalwart, Harry has many techniques for growing your sales.

Why We Buy : The Science of Shopping
by Paco Underhill Why We Buy
Highly rated.

Crowning The Customer
by Feargal Quinn Crowning the Customer
Quite simply the best book ever on customer service, written by a very experienced retailer.

The Nordstrom Way : The Inside Story of America's #1 Customer Service Company
by Robert Spector, Patrick D. McCarthy (contributor) The Nordstrom Way
Written by one of Nordstrom's top sales people, an excellent book on how to develop customer relationships to grow business.

Category Management : Positioning Your Organization to Win
by Nielsen Marketing Research Category Management
Contains an excellent worked example of category management in practice, covering all stages of the category management process.

Mathematics for Retail Buying
by Bette K.Tepper, Newton E. Godnick
Published by Fairchild Publications

Achieving Customer Loyalty
Marilyn Currie
The Retail Learning Initiative, Ryerson Polytechnic University ISBN 0-919351-38-7


Retail:The Art and Science
by Daniel J. Moe
Good introduction to buying and merchandising issues and excellent section on co-op funding/trade support


buy ology
by Martin Lindstrom
Published  by Random House Business Books

 


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