Understanding CPG for New Hires - Two Day

This class is designed for new hires joining CPG companies, especially those in sales, marketing, supply chain or trade promotion functions.

It will consist of a combination of instructor-led discussion, practical exercises and lectures led by a CPG and retail industry expert. It will provide detailed and practical guidance on selling to Retailers and how to talk in their language and address their pain points. All delegates will receive a pack containing all the slides used plus detailed notes.