Understanding Retail for Manufacturers, FMCG & CPG Companies - Class Manual

The Understanding Retail for Manufacturers, FMCG & CPG Companies class manual is designed specifically for CPG and FMCG companies who sell and market to retailers. It explains how retailers buy and how to sell to them more effectively. It is ideal for sales and marketing teams and key and national account managers. 106 pages of detailed notes and charts covering: Retail Application Architecture, Quadrant Analysis, Retail Financials, Key Performance Indicators, Retail Organization Structures, Gaining Entry to the Organization