Understanding Retail E-Learning Class

Understanding Retail is designed to provide a grounding in the retail industry for suppliers to retailers.

Target Audience

• Merchandise suppliers who sell direct to retailers or who market to retailers to get their content specified in product lines
• New hires without previous retail experience or knowledge

Class Contents

• Retail Fundamentals
  • What is Retailing?
  • Retail Formats
  • Challenges and Trends
  • Business Strategies
  • Consumer Types and Impact on Strategy
  • Key Performance Indicators (KPIs)
  
  
  
• The Retail Organization 
  • Corporate Organization
  • Chairman, CEO, COO
  • Retail Buying & Merchandising
  • Finance
  • Logistics & Distribution
  • Marketing
  • Store Operations
  • Bonus Structures & Turnover Rate
  
  
  
• Retail Financials
  • Profit and Loss Statement
  • Balance Sheet
  • Maximizing Cash Flow & Profits
  • Return on Net Assets
  • The Retail and Cost Methods of Accounting
  • Value of an Improvement in Turn
  • Where & How You Can Impact Retailer's Results
  
  
  
• An Overview of the Key Retail Processes
  • Overview of Merchandise Management
  • Overview of Category Management
  • Merchandising Processes
  • Supply Chain Management
  
  
  
• Private Label and Merchandising
  • The Retailer's Private Label Organization
  • The Merchandise Hierarchy
  
  
  
• Planning and Buying
  • The Retail Purchasing Process
  • Assortment Planning
  • OTB and its Use
  
  
  
• Retail Marketing
  • Seasons & Timelines
  • Merchandise Presentation
  • Promotion Planning & Management
  
  
  
• Supply Chain
  • Inventory Management
  • Supply Chain Management
  • Strategies for Reducing Cost of Goods
  
  
  
• Useful Information Resources
  • Retail Publications
  • Retail Conferences

Delivery Method

The class is available as a web-based program, which can be run on an individual basis on Martec's web site, or can be installed in house for a greater number of students. Each session has a pre-lesson and a post lesson mastery test. The students see their own scores immediately. For groups from the same company, a report of student progress and scores can be provided.

Class Cost

The program is hosted on Martec's website Click here for E-learning prices.

How To Proceed

Click here for more information and an order form

On payment you will receive an account number and password by return. The total program is about 8-10 hours of study.

Try A Demo Lesson First?

If you would like to try a demonstration lesson first, Click here

This online course has been approved by CPD Certification Service as certified content for Continuing Professional Development.