International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers


Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Understanding Retail Instructor Led Class


Provides a complete understanding of the retail market and the key business issues affecting retailers today.

Target Audience:

  • New entrants to retailing
  • IS department personnel 
  • Retail management trainees who need a broader understanding of retailing
  • Vendors selling or marketing products or services into the retail sector
  • Business analyst

Contents

  • Overview of retail systems applications system architecture
    • Solutions architecture
    • Common applications and solutions


  • Application quadrant analyses
    • Grocery
    • Mixed goods
    • Fashion/specialty
    • Department stores


  • Retail financials
    • Retail profit models
    • Sample profit and loss statements
    • Industry profitability drivers


  • Key performance indicators
    • Sales ratios
    • Stock KPIs including turn
    • Cost of goods sold
    • Shrinkage
    • Margin KPIs including gross margin , markdowns,
    • GMROI


  • Typical retail organization
    • Differences between non-food and food retailers
    • Typical organization structures
    • Buying and merchandising
    • Store operations
    • Finance
    • IT
    • Marketing
    • Warehouse and distribution


  • Gaining entry into the account
    • Why people see you
    • What you bring of value
    • Who to call on
    • Voicemail
    • Key conference and information sources


  • Overview of the retail supply chain
    • Key components of supply chain management
    • Difference between a supply chain and a demand chain


  • Overview of store operations
    • Essentials of sales planning and management
    • Core concepts of expense planning and management


  • Basics of customer relationship management (CRM)

Training Formats

Instructor led classes supported by an accompanying CD - click here information on public classes

E-learning - click here for class details
Content for corporate universities and intranets

Enquire Further
CPD Certification Service has approved this class for Continuing Professional Development. CPD Certified Logo