Account Development Workshop

Martec offers retail account planning workshops so that account teams can develop their own account plans using a formal and rigorous process, facilitated by experienced retail industry coaches. In many cases, Martec also carries out the initial desk research.

The workshop process includes:

• Interpretation of the desk research
• Reading and interpreting the retailer's key performance indicators, e.g. inventory turn
• SWOT analysis of the retailer (strengths, weaknesses, opportunities and threats)
• Identification of the retailer's business goals and critical success factors
• Development of account goals and objectives that align with the retailer's goals
• Development of potential opportunity identification
• Development of execution plans

Workshops can be run in different ways for one, five or ten account teams at a time. Attendees leave with a completed account plan for their key account.

After account plans have been developed, Martec can provide ongoing coaching and support to ensure stickiness of the results.