Assortment Development

How a retailer develops a product assortment and decides which products to include or exclude is often a mystery to vendors.

Martec can assist manufacturers, packagers and wholesalers create targeted merchandise assortments, or identify improvements in retailers' existing assortments.

Our services include:

• Providing an understanding of how retailers create assortments and how open to buy (OTB) can constrain a retail buyer.
• Complete product line review and analysis.
• Advising vendors as to the most appropriate number of price points and styles or products to offer.
• Identifying your product's strengths and weaknesses. Helping you focus on your strong points when selling to retailers. 
• Identifying the gap in the retail assortment that your
  product(s) can fill. Differentiating your product from other vendors. 
• Understanding key differences of retailers by country.

Our consultants combine first hand retail experience with professional consulting skills. We have extensive knowledge of the industry and a thoroughly practical approach to our client's real needs.

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