International Consultants and Trainers
 to Retailers, Manufacturers and
Technology Vendors Who Sell to Retailers

Increase sales, drive down costs and create success
This is why retailers, manufacturers and IT vendors around the world consult and train with Martec International

Assortment Development


How a retailer develops a product assortment and decides which products to include or exclude is often a mystery to vendors.

Martec can assist manufacturers, packagers and wholesalers create targeted merchandise assortments, or identify improvements in retailers' existing assortments.

Our services include:

  • Providing an understanding of how retailers create assortments and how open to buy (OTB) can constrain a retail buyer.
  • Complete product line review and analysis.
  • Advising vendors as to the most appropriate number of price points and styles or products to offer.
  • Identifying your product's strengths and weaknesses. Helping you focus on your strong points when selling to retailers. 
  • Identifying the gap in the retail assortment that your
    product(s) can fill. Differentiating your product from other vendors. 
  • Understanding key differences of retailers by country.

Our consultants combine first hand retail experience with professional consulting skills. We have extensive knowledge of the industry and a thoroughly practical approach to our client's real needs.

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